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While driving through Huntington Center, you can't help but notice the F. W. Serra building on Huntington Street. Frederick Serra, President and CEO of F. W. Serra, Inc., pur­chased the building in 2001 and has restored it to its natural his­torical appearance. The building is meticulously kept and landscaped with beautiful annual and peren­nial flowers. Recently, F. W. Serra, in conjunction with Robert Hansen Landscaping, designed and planted a garden on the island in front of the F. W. Serra building. "With the work already done on my property, I wanted to create a welcoming gateway into Huntington Center for residents, businesses and visitors to enjoy," said Fred.

As with Serra's gardening, he takes his business very seriously. F. W. Serra, Inc. is an employee ben­efits and human resource manage­ment firm. The year 2005 will mark Fred's 20th year in business. F. W. Serra has 23 associates and manages the benefits and pro­vides human resource consulting services for over 600 businesses in Connecticut. Being one of the top benefit firms in Connecticut, F. W. Serra was recognized in 2003 by receiving the Malcolm Baldridge Award for its unique cost-saving approach for businesses seeking human resource services.

F.W. Serra has also been acknowledged as one of the fastest growing benefit firms in Connecticut. The company has increased its revenues by over 30% annually. Fred attributes most of his business success to his hard-working employees. "My employees are the best. They are loyal, enthusiastic and caring. They are empowered with the ability to make decisions and every employee feels like they are a part of the business," said Serra.

Serra will be the first to tell you that he does not believe in micro­management. His employees have a clear understanding of the fact that the company is a sales and service organization. Serra's phi­losophy is that when a product or service is sold, his company will provide an uncompromised level of service. He also believes that a part of his success has been through vision and forward thinking. Serra and his marketing team have maintained a competi­tive edge by offering products and services not available through other benefit brokers.

F.W. Serra offers group med­ical, disability, long term care and life insurance for all size business­es. The company also has a fully staffed Human Resource Division with nine associates specializing in areas of general human resource consulting, union nego­tiating, OSHA compliance and recruiting. The F. W. Serra Human Resource Department can provide services such as human resource audits, employee handbooks, employee benefit statements, COBRA administration, flexible spending accounts, employee assistance programs and employ­ee wellness programs, to name a few.